“I spent years fuelling myself with the stuff you find in most pre-workouts. Then I started asking what was actually in them. aila is what I wish had existed the whole time — something that actually works, made from things you can pronounce.”

Greg won Olympic gold at London 2012 and has competed at the highest level of athletics for over a decade. He co-founded aila because he wanted a product he’d actually be comfortable giving to his family.

“Most wellness products talk down to you, or they’re so clinical they feel medicinal. aila was designed to feel like something you actually want to reach for — part of a life you enjoy, not a regime you endure.”

Susie brings the brand sensibility that sets aila apart. With a background in brand strategy and content creation, she built aila’s voice and visual identity from the ground up — making clean supplementation feel like a lifestyle choice, not a compromise.

“I know what clean training looks like at elite level. The supplement industry has never fully caught up with what athletes actually need — and what they definitely don’t. aila fills that gap.”

Andrew competed for Team GB as a 400m runner and has since built businesses at the intersection of sport, performance, and technology. He joined aila to bring scientific credibility and athletic authenticity to everything the brand stands for.