Superfood Supplements: A Health Marvel or Clever Marketing?

Superfood Supplements: A Health Marvel or Clever Marketing?

Superfoods have become all the rage over the last five years or so, but just like many other food trends, they have been subject to some controversy. Some people sing praises over superfoods and their ability to promote health, while others bash them as another food marketing trend waiting to be replaced by the next. So who is right? While it’s true that some superfoods receive too much hype, others are legitimately “super” in terms of their nutritional value. Today, we will look at the truth behind superfoods exposing the “fakes” and identifying the ones that should take a spot in your kitchen. 

What are superfoods?

Superfoods refers to a diverse collection of nutrient-rich natural foods like berries, grains, algae, veggies and fruits, that can have a positive impact on your body. They are thought to contain a large percentage of vitamins, minerals, enzymes, amino acids and antioxidants. Unlike other healthy foods, which usually contain two or three particular nutritional properties, superfoods have 12 or more.   

For those of us who take our health seriously, the term superfood probably catches your eye. That’s actually no coincidence as more and more advertisers try to catch your attention. The term superfoods leads to super sales that has created a multi-billion dollar industry. Surveys show that consumers are willing to pay more for foods that are perceived as healthy, and they respond well to the health benefit claims placed on labels. In addition, many more consumers are seeking certain foods to help them prevent health problems like high cholesterol and blood pressure. 

Benefits of Superfoods

Superfoods have a very high nutritional density which means that they can provide you with a significant amount of nutrients within a few calories. They also contain a high volume of minerals, vitamins and antioxidants. Antioxidants are natural molecules that form in certain foods. When we consume them they help neutralize free radicals in our body. Free radicals are the natural byproducts of energy production that can damage the cells in our body. 

Antioxidants help decrease or reverse the harmful effects of free radicals which are closely linked to the following health concerns:

  • Heart disease
  • Cancer
  • Arthritis
  • Stroke 
  • And more

In addition to that, you can find many superfoods that are preservative-free or generally free from chemicals, sweeteners and additives. 

Benefits of Superfood Supplements

Superfood supplements or superfood powders can be a powerful way for you to get a nutritious and balanced meal during the day. Superfood powders are powdered blends consisting of veggies and fruit that are nutrient-dense, antioxidant-rich and aimed at supporting your optimal health. 

Other than that, a superfood powder might be a convenient option if you live somewhere that does not have easily accessible superfoods like outside of big cities. They can also be the most cost-effective method of getting the proper nutrients into your diet. 

Again, superfoods can be a healthy addition to any diet that helps us achieve our health goals, strengthen our immunity and energize our bodies. While that is all well and good, it’s also important to note that superfoods and superfood powders should be an addition to a healthy and balanced diet, and not the entire diet itself. You will still need to eat whole veggies and fruits as part of a well-rounded diet. And this is how you can avoid any excess of one nutrient which can lead to other health problems. 

It’s also good to keep in mind that foods, even the best superfood supplements, might not agree with your body. So be sure to slowly add things to your diet in small amounts to see how your body reacts to it before you start adding it to your diet in larger amounts. 

Looking for the right superfood blend for you?

If you have been on the search for the best superfood blend for you, then look no further. Our Energy + Focus Superfood Blend blend includes the best nutrients of various superfoods, including bee pollen and matcha.. Not only will it nourish your body but it will also give you that energy boost you need throughout the whole day. Get ready for high energy levels throughout the day, and if you’re looking for a stack that will help with recovery after your active days, pair it with our Energy + Immune Support blend.

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